Botanica
My Role
Design, Development
Tools
Figma, Framer, Slack, PageSpeed Insights, BrowserStack, ChatGPT
Overview
Botanica Herbal needed a high-converting marketing campaign landing page to increase sales and collect leads. I designed and developed the landing page focussing on user experience and clear messaging. The result was a 110% increase in conversions and 36% more lead collection.
The Need
The primary objective was to present an irresistible “Yes” offer that captured users’ attention instantly. The landing page needed to make a strong first impression, clearly communicate the product’s value and encourage immediate engagement.
Worked For
STEP 1
Planning & Wireframing
I started by analyzing the brand’s audience using Google Analytics and competitor pages using SEMrush. Based on my findings, I created a new sitemap to organize information effectively and address existing issues. The next step was wireframes to improve the user flow. The layout was easy to navigate and reduced distractions in the purchasing process.
STEP 2
Design
The design had to be conversion-driven. Keeping that in mind, I designed a layout highlighting offers, product benefits, and social proof. Every element is designed to reduce friction, build trust, and guide users toward making a purchase. I selected colors and typography to match the brand’s identity and reflect the natural essence of the products.
Variations of Hero section
Variations of Product highlight section
Variations of Bundle offer section
STEP 3
Development
I developed the site using Framer. The final product was a responsive and optimized experience. The checkout process was streamlined to reduce drop-offs. I also focused on page speed and mobile responsiveness.
STEP 4
Testing & Refining
I tested the site using PageSpeed Insights to optimize load times and improve SEO. Mobile usability was a key focus, so I used BrowserStack to simulate different devices and ensure a smooth experience. After a few refinements, the final landing page increased conversions by 110%, exceeding the project’s goals.
Other Case Studies
More Work
